PDF Download Karma Cola: Marketing the Mystic East, by Gita Mehta
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Karma Cola: Marketing the Mystic East, by Gita Mehta
PDF Download Karma Cola: Marketing the Mystic East, by Gita Mehta
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Review
"A witty documentary satire.... Mehta embraces an enormous variety of life and death. Her style is light without being flip; her skepticism never descends to cynicism. [Karma Cola is] a miracle of rationalism and taste."-- TimeSometime in the 1960s, the West adopted India as its newest spiritual resort. The next anyone knew, the Beatles were squatting at the feet of the Maharishi Mahesh Yogi. Expatriate hippies were turning on entire villages to the pleasures of group sex and I.V. drug use. And Indians who were accustomed to earning enlightenment the old-fashioned way were finding that the visitors wanted their Nirvana now -- and that plenty of native gurus were willing to deliver it.No one has observed the West's invasion of India more astutely than Gita Mehta. In Karma Cola the acclaimed novelist trains an unblinking journalistic eye on jaded sadhus and beatific acid burnouts, the Bhagwan and Allen Ginsberg, guilt-tripping English girls and a guru who teaches gullible tourists how to view their previous incarnations. Brilliantly irreverent, hilarious, sobering, and wise, Mehta's book is the definitive epitaph for the era of spiritual tourism and all its casualties -- both Eastern and Western."Evelyn Waugh would have rejoiced."-- The New York Times Book Review
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From the Publisher
"It is a sad, hilarious, rueful tale and Mehta tells it with a rich fund of irony, satire, acerbic wit and insight."--The Los Angeles Times
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Product details
Paperback: 208 pages
Publisher: Vintage; Reprint edition (June 28, 1994)
Language: English
ISBN-10: 9780679754336
ISBN-13: 978-0679754336
ASIN: 0679754334
Product Dimensions:
5.1 x 0.5 x 8 inches
Shipping Weight: 0.8 ounces (View shipping rates and policies)
Average Customer Review:
4.2 out of 5 stars
32 customer reviews
Amazon Best Sellers Rank:
#668,322 in Books (See Top 100 in Books)
This lady can write! She writes as good as V. S. Naipaul in describing the behaviour of higher primates and the phalanx of mediocrity we call `the masses'. Only yesterday, I watched a Martin Scorsese documentary on George Harrison, on BBC 2, and it showed an Indian guru telling his followers, one was George, to worship a particular colour, and that they were this hue or that shade of colour and if they accept his technocolour prognosis, then they will oscillate into the world spirit blah blah,, and also, they must also repeat a mantra a thousand times and, more impressively, he kept a straight face. Instead of rolling his eyeballs, George Harrison felt much better and so did the other devotees! This book is full of comedy scenes like the above, but told much better than my lazy effort. Karma Cola conveys human folly better than a dry psychology book, because Gita Mehta is not just a great writer, but she can turn the most tragic farce into a divine comedy.Karma Cola is a real taste of India and silly people.
While there existed some intriguing nuggets of insight and cultural epiphany, the majority of this book felt disjointed and pieces together to me. Indicative of the disjunction between eastern and western philosophy...perhaps this was intentional. India will always represent, for me, a path not taken, and a life in a different perspective.
The is an entertaining tongue -in-cheek look at the spiritual tourism business in India. The people in the book come from all walks of life and from a myriad of western countries but they all share the desire to transcend their mundane existence and hope that Indian mysticism will provide them the vehicle to do it. As one would imagine as long as the money is flowing there is an endless supply of Indian "holy men" and gurus willing to provide this enlightenment and hilarity ensure. These stories are both entertaining and a little sad and leave the reader wondering who is the exploited and who is doing the exploiting. I would love to see this approach applied to the current interest in Japanese and Buddhist spirituality as well as Native American folkways.
A very clever author's often hilarious account of her encounters with the Americans and Europeans who flooded India in the 1960s and '70s in the hunt for spiritual enlightenment. And who found, instead, a corruption of Hinduism and Buddhism similar to what the =truly= enlightened can see in Christianity back home.
I loved this book the first time I read it years ago and enjoyed it even more the second time just lately. Ms. Mehta has some important, well educated, and deeply meaningful observations, and succeeds in presenting them with a great deal of wit and truth, and certainly with sensitivity and care toward the humanity involved. I did not find her writing to be mean or brutal in any way, as one reviewer said, and agree with the description on the book jacket itself, that she does not dip to those levels. Ms. Mehta has a deep understanding of religion and culture, and the importance of knowing who you are and where you come from. She speaks of the confusion that ensues when people cross over and project their own meanings onto a culture of which they have very little true understanding, and she proceeds to explain the cultural differences that often cause confusion. She does it in a playful, satirical, and truthful way, and obviously with compassion for those who have become lost and whose lives have been destroyed. Karma Cola is also very delightful to read and cleverly written, with some wonderful turns of phrase: the druggy Canadian described as "the chemically inspired dancer"; the warning that any Indian knows that "wheeling and dealing in Karma" is the most dangerous game of all. I found some small parts to be so intense, though, and so densely written that I almost gave up. I'm glad I didn't since the last few chapters were very beautiful and sensitively inspired, with a kind of poignancy and light shining through them. Karma Cola, which is not very big, can be easily picked up at any place, and has chapters devoted to various types of experience. The stories are deeply human and offer rich variety. A lot of truth here and worth reading, with your feet on the ground and the desire to go on a journey to another country, with open mind. Mehta has BEAUTIFUL writing skills with lush descriptions and English that most of us have lost. An important cultural book to remind us of our need to respect each other, and a caution about self-delusions and thinking we can own another culture.
If you have friends who are self-righteously involved in exotic religions and philosophies, but picking and choosing what they approve of from the various world religions, this is a great book to read and maybe to give them. Written by an Indian woman who did her research on the Western mystics who drifted to Asia.
I've just reread Karma Cola (3rd time) and enjoyed it more than ever. Dropping onto this page I was stunned to discover how much rage had been kindled by such a light-hearted, knowledgeable and humorous book. Did they read the same book?I found it uproariously funny, unpolemical, understated and beautifully written. It was also carried a subtle wisdom and a surprising erudition for such a young author. The satire is like the best of Mark Twain (without his prudery). The fluid prose is polished like the poetry of W.B.Yeats--full of vivid imagery with an economy of words that forms sly punch-line paragraphs that remind me of Kurt Vonnegut or Ambrose Bierce. It is mostly a personal collection of anecdotes (names mercifully redacted) that form a Candide-like tour of 1970s India when Hindu Spiritual tourism was first being packaged as a mass market commodity for export.Think of this book as a literary Rohrschach test. It seems to have inspired a cacophony of conflicting opinions including many by those whose sacred ox has been gored, and others who don't seem to have even read it. This is a truly unusual one-of-a-kind book. Do yourself a favor by ignoring all reviews and buy a cheap used copy to play it safe. You can always resell it here if you're one of the infuriated.
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