Ebook Download , by Pamela Wilson
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, by Pamela Wilson
Ebook Download , by Pamela Wilson
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Product details
File Size: 1097 KB
Print Length: 202 pages
Publisher: BIG Brand Books (October 19, 2018)
Publication Date: October 19, 2018
Sold by: Amazon Digital Services LLC
Language: English
ASIN: B07JL1Q6ZT
Text-to-Speech:
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Amazon Best Sellers Rank:
#107,107 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
I've been blogging for over a decade. That doesn't necessarily mean I have "marketing" down, but it does mean I have a lot of existing content. What caught my eye in this book is that it's the first one I've ever seen that acknowledges my 10+-year-old blog has different needs than my new-this-year blog. The author recognizes that, at some point, an author needs to transition from a focus on CREATING content to a focus on USING EXISTING content. The plan laid out in this book walks the reader through the stages of a site, from that beginning where getting the site filled with content is a key area of focus, through a transitional period in between, and finally to the "mature" site that already has a lot of content and simply needs to be refreshed along with an effective curation of its existing content.This is done in fairly basic terms, and I'd like to see something specifically for "mature content" owners that gives more specific instruction regarding how and why to use various methods of content curation and recycling. But the overall framework this provides is excellent, and it will serve content creators well for many years of site ownership.
Pamela Wilson provides yet another great book that guides content marketers of all levels though a life cycle approach for creating valuable and truly helpful content for their audiences.Three ideas that impacted me the most were:1. A reminder of a fundamental truth...that the genesis of all our content, regardless of final form, are words..."Most of us work through our ideas using words, even if their final form is spoken."2. A clear restatement of what seems to be blindingly obvious (yet often ignored)..."you need to aim for quality content, not quantity content."3. A great reminder of the role habits play in our personal and professional lives..."Solid content creation habits, established early and done consistently, will pay off BIG in the long run."One other area that was extremely valuable was the explanation and exercise to define in great detail, your ideal audience member. Pamela presented a solid process and thoughtful explanation of the process required to define and personalize your ideal audience member in a way that brings them to life that will inspire and focus you to create great content that has the 'get it' factor built in...There is so much more in this book, please pick up a copy, a mug of coffee and enjoy!
Before reading Pamela Wilson’s Mastering Content Strategy (and Master Content Marketing), I had saved many PDFs and articles about content marketing.I no longer pay attention to them.Pamela is my go-to guru.She outlines a step-by-step, comprehensive game plan for creating content for my new website. It's format and easy-to-understand explanations make all the overwhelm go away.The core of her process is the 4-Day Content Creation System. She offers a fantastic PDF that guides me through the process of creating the best blog posts. Now I know I can create content that reflects my passion for my subject -- without frustration and tears!I’ve made myself a promise not to look sideways until I’ve done everything she says to do.Joining The Big League, her online community, was the best investment I have made so far in any online curriculum. Now I can ask questions along the way. She is incredibly helpful coaching me and others in monthly sessions and in her forum.What a relief it is!
The main thing I like about this book is how it serves as a guideline to understand that building content for each website and blog is different.There are so many books and other types of content created to treat every website like if they were all the same that it was refreshing to see how Pamela explains in layman's terms the various stages a site has and what to expect.I've been building websites for myself and clients since the late '90s. I own and run a Web Development Agency, and I will be using this book to help me create guidelines and tutorials for my current clients and newer clients to understand what to expect when creating content. I will also give them a copy of this book.Pamela help me find a more natural way to explain many of these concepts to non-marketers and small business owners who know they need to create content but have not an idea of what they should expect or how to get started.Thanks, Pamela for such great insight into how you've run many successful online projects and how we can do the same.
I've read a lot of different material about how to develop website content, but this is the first one I've read for which I felt the author was sitting by my side and talking me through the process personally. In the first chapter, not only are the three lifecycle stages of a website are described, but also the shift in goals for each stage is clearly articulated. Subsequent chapters delve into specific tasks to accomplish in each stage and suggest a strategy for breaking the process down into manageable pieces. Pamela also manages to demystify and simplify content marketing in a clear, easy-to-read manner that is also inspiring and full of practical advice. I'll be referring back to this book many times as I work through the stages of my own projects.
I've read a lot of content strategy books, and none of them were as easy to digest as Pamela Wilson's "Master Content Strategy." She's packed the book with easy to read and easy to implement ideas for new website owners and veterans. She divides the book into logical chapters and provides excellent advice for creating content for different audiences, promoting content, and even brainstorming content. I already have a ton of notes in my Kindle edition. This is a must-have for any content marketer's bookshelf!
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